Beyond the Sparkle: Unveiling the Reality of Traditional Diamonds

Beyond the Sparkle: Unveiling the Reality of Traditional Diamonds

Welcome back, Boujee Ice Explorers! Today, we're embarking on a journey to uncover the truth behind traditional diamonds – a world that sparkles on the surface but may have a few rough edges beneath.

The Illusion of Scarcity

Traditional diamonds have long been shrouded in a veil of rarity. But let's pull back the curtain: while they are indeed special, the idea of diamonds being exceptionally rare is more a triumph of marketing than geology. It's like finding out Santa Claus isn't real – a bit of a bummer, but we've got something better!

The Kimberley Process: Not Foolproof

Enter the Kimberley Process, the diamond industry's attempt at ensuring conflict-free diamonds. While well-intentioned, this process isn't without its loopholes. It's like a sieve that catches the big stuff but lets some of the finer, problematic particles slip through.

Blood Diamonds: A Harsh Reality

Despite efforts, the ghost of blood diamonds still haunts the industry. These stones, mined in conflict zones, are often associated with human rights abuses. It's a stark reminder that not all that glitters is gold (or ethically sourced, in this case).

Boujee Ice’s Stand for Change

At Boujee Ice, we're not just about adding sparkle to your life; we're about doing it right. Our lab-created moissanite diamonds are more than just ethically sourced; they're a beacon of hope for a brighter, more responsible future in jewellery.


As we navigate the sparkling waters of the jewellery world, it's crucial to stay informed and make choices that align with our values. At Boujee Ice, we're committed to not just meeting but exceeding those standards, ensuring that every piece we offer is as pure in origin as it is in beauty.

Explore our collection and join us in setting a new standard for jewellery that's not just stunning but also conflict-free and sustainable. The future of diamonds is here, and it’s brighter than ever!


Back to blog